Partnering with the brilliant team at john st., we built a high-energy anthem that turned the "soccer vs. football" debate into a visual playground. Every frame was designed to pulse with movement, saturated colour and fan culture, creating a bold, cinematic spot that demanded attention during one of the busiest moments in sports marketing.
Director Sean McLeod crafted this Philadelphia Cream Cheese holiday campaign as a celebration of childhood, family, and the memories made in the kitchen. Through natural performances, handheld cinematography, and warm, nostalgic visuals, the film captures authentic moments between a grandmother and granddaughter, with Philadelphia at the heart of every shared tradition.
How do you say hello across the Canadian East Coast? Using Eastlink of course! Direcor Maria De Sanctis captures a moving and heatfelt piece that shows all the ways east coasters connect with one another. On a boat, the ice cream shop a group chat with frinds or out front of your favourite theatre you are tranported into the lives of these people and how they genuine connect with one other.
Brief to broadcast in under ten days. Yep, you read that right. Along with our agency partners at john st., we went fast and furious on "Canada's Team," turning a wild playoff timeline into a poignant little film that cut through the noise and became one that Home Hardware called their best partnership spot yet.
Director Sean McLeod approached ecobee with a grounded, comedic slice-of-life style, using natural performances and observational camerawork to make the characters feel instantly relatable. Built around comedic contrast, the story lets a playful neighbour rivalry evolve into an unexpected connection, with ecobee at the heart of the reveal.
When VML brought us this campaign, we saw an opportunity to elevate a simple concept into something deeply human. Director Sean McLeod expanded the original vision by partnering with SP Studios, using in-camera effects and dynamic camera movement to create intimate, emotionally resonant portraits of our three heroes. The work resonated far beyond the screen, earning three Cannes Lions shortlists in 2025.
Over nine years, director Jesse Blight has helped shape Gatorade's cinematic brand storytelling with campaigns featuring the world's top athletes. For this shoot, he captured six ambassadors across Toronto, Miami, and Montreal, blending gritty locations with dynamic cinematography to create authentic, high-impact content. The campaign became one of PepsiCo's highest-rated creative campaigns globally.
Director Sean McLeod transformed LG's latest product launch into a cinematic frozen-in-time world, showcasing five innovative appliances in just two production days. Through custom-built sets, practical in-camera effects, and seamless VFX, the campaign elevated everyday product demonstrations into striking visual storytelling that celebrated LG's spirit of innovation.
Sometimes the best way to sell a product is to have a little fun with it. For Sea-Doo, director Josh Chaiton turned a routine pit stop into a full-blown, European-inspired racing affair — espresso included. Part of a series for BRP, “Pit Stop” gave us a chance to lean into the absurd and play it completely straight. Because getting back on the water is serious business.
Off Screen Romance teamed up with the CBC for a holiday campaign that was basically a Canadian celebrity all-star game. The mission? Wrangle the schedules, quirks, and wish lists of 21 national treasures – from the foverer missed Catherine O’Hara to Martin Short, Sandra Oh, Eugene Levy, Jay Baruchel, Howie Mandel, and Shania Twain. Six shoot days, countless moving parts, and just enough holiday magic to keep it all humming. Honestly… how could we ever say no?
"Directed by Jordan Eady and shot over two days in the remote norther back country of British Columbia Escape Mountain was a high-octane Ski-Doo campaign following five elite winter athletes dropped into a remote, frozen wilderness. Facing intense survival-style challenges, the athletes relied on Ski-Doo snowmobiles to navigate deep powder, steep climbs, and unforgiving backcountry terrain. Blending adventure, athleticism, and extreme conditions into a compelling multi-platform content experience. The campaign culminated in a feature presentation on Discovery across North America. "
When asked to create a vibrant, joyful night-on-the-town aesthetic we knew utilizing bold colours and dynamic camerawork, matched with high-energy, rhythmic editing, and seamlessly blending pop culture with branded content would be the easy part. The challenge would be recreating a European city feel in a Canadian city more than 500 years younger, over two freezing nights in March. Through careful scouting and planning, as well as a little international collaboration, the result is a highly engaging, energetic, and vibey night out with Budweiser at the center of good times.
Director Jesse Blight brought High Liner's 125-year journey to life through a seamless single-camera move spanning three distinct eras. Combining virtual production, custom-built sets, and meticulous period design, the team transformed history into a cinematic brand story that blended innovation, craftsmanship, and storytelling in a national campaign.
